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Poster, Zakon i Dolg – Amok (Amoki), 1927
Grigorij Il’ič BorisovNikolaj Petrovič Prusakov
Poster, Zakon i Dolg – Amok (Amoki),
Grigorij Il’ič Borisov, Nikolaj Petrovič Prusakov,
*1109

Poster, Zakon i Dolg – Amok (Amoki),
1927

Grigorij Il’ič BorisovNikolaj Petrovič Prusakov
*1109
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
Museum map
  • Zakon i Dolg – Amok (Amoki) Grigorij Il’ič Borisov Nikolaj Petrovič Prusakov Poster
  • Zakon i Dolg – Amok (Amoki) Grigorij Il’ič Borisov Nikolaj Petrovič Prusakov Poster
  • Zakon i Dolg – Amok (Amoki) Grigorij Il’ič Borisov Nikolaj Petrovič Prusakov Poster
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With his bold graphic works, Nikolai Petrovich Prusakov (1900–1952) revolutionized poster art. Often working in collaboration with Grigori Ilyich Borisov (1899–1942), he designed movie posters that translated the new visual experience of moving cinema images onto static surfaces.

In the 1920s, the advent of cinematic art in the young Soviet Union led to a radical break with traditional forms of perceptual experience and design. The innovative technique expressed in exemplary form in the montage films by Sergei Mikhailovich Eisenstein (1898–1948) was applied to poster art by young Constructivists in the orbit of the brothers Georgii Augustovich Stenberg (1900–1933) and Vladimir Augustovich Stenberg (1899–1982). The Stenberg brothers themselves designed some 300 movie posters that use experimental means to suggest rhythm and dynamism.
More radical still are the posters designed by Nikolai Petrovich Prusakov. With their grids, motion diagrams, and the alternation between faces painted in a photo- illusionistic style and very detailed still photographs, they broke with conventional imagery. His poster for the movie Amok is a good example. Here, the rotating color and black-and-white film strips are divided into individual segments to become one single oscillating surface. (Bettina Richter)

Plakat, Zakon i Dolg – Amok (Originalfilmtitel: Amoki), 1927
Erscheinungsland: Sowjetunion
Gestaltung: Nikolaj Petrovič Prusakov, Grigorij Il’ič Borisov
Auftrag: Sovkino, Moskau, SU
Material / Technik: Lithografie
104 × 69 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
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Literature

Anna Kanaï, «Der gedruckte Film. Das konstruktivistische Filmplakat der zwanziger Jahre», in: Wolfgang Beilenhoff, Martin Heller (Hg.), Das Filmplakat, Zürich 1995, S. 90–120

Image credits

Plakat, Zakon i Dolg – Amok (Originalfilmtitel: Amoki), 1927, Sowjetunion, Gestaltung: Nikolaj Petrovič Prusakov, Grigorij Il’ič Borisov
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Pervaja i poslednjaja, 1926, Sowjetunion, Gestaltung: Nikolaj Petrovič Prusakov, Grigorij Il’ič Borisov
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Kino-roman «Predatel’», 1926, Sowjetunion, Gestaltung: Anton Michajilovič Lavinskij
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Čelovek s kinoapparatom, 1929, Sowjetunion, Gestaltung: Georgij Avgustovič Stenberg, Vladimir Avgustovič Stenberg
Abbildung: Museum für Gestaltung Zürich / ZHdK

Exhibition text
Soviet Film

After the Russian Revolution, citizens took up the young mass media of the poster and film in an effort to spread the ideas of a new society. Cinemas were built in the cities, and traveling cinema reached the rural population. The film poster by Nikolai Prusakov (1900–1952) and Grigory Borisov (1899–1942) suggests dynamics within a static form and anticipates with its colorful rotating discs the advent of color film. Small movie stills were already integrated into the composition, while the large-format painted portraits imitate their photographic counterparts.