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Poster, Cuisine électrique – Économique – Exquise – Propre – Pratique, ca. 1930
Jean Carlu
Poster, Cuisine électrique – Économique – Exquise – Propre – Pratique,
Jean Carlu,
Poster, Cuisine électrique – Économique – Exquise – Propre – Pratique,
ca. 1930
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Jean Carlu’s (1900–1997) poster, designed around 1930, surprises with its modern design language. The progressive style is ideal for communicating the advertising message: on offer are state-of-the-art kitchen appliances.
A Cubist formal vocabulary and a reduced composition emphasizing the plane are characteristic of Jean Carlu’s early posters. He was among the leading French poster designers of the 1920s and 1930s. It is clear from his abstracted posters that he came from a family of architects and aimed to become one himself. After losing his right arm in an accident, Carlu dedicated himself to graphic design.
The outline of the stylized housekeeper figure is taken up in the lines of the lettering. Image and text blend together into a unified composition that is tilted slightly from the vertical. The coin purse in the outstretched hand emphasizes the argument for economy. When compared with the purely informative reverse side of the poster, the progressive nature of the design becomes even more apparent. At the same time, it is consonant with a number of modernist posters from the 1930s that were designed for the Salon des arts ménagers (Household Arts Show), which had been presenting the latest household inventions annually since 1923. (Bettina Richter)
Plakat, Cuisine électrique – Économique – Exquise – Propre – Pratique, um 1930
Erscheinungsland: Frankreich
Gestaltung: Jean Carlu
Auftrag: Compagnie parisienne de distribution d'électricité, CPDE, Paris, FR
Material / Technik: Lithografie
30 × 23 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Phaidon (Hg.), The Phaidon Archive of Graphic Design, Berlin 2012, ID E042.
Plakat, Cuisine électrique – Économique – Exquise – Propre – Pratique, um 1930, Frankreich, Gestaltung: Jean Carlu
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakatrückseite, C’était donc vrai, um 1930, Frankreich, Gestaltung: Jean Carlu
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, Grand-Palais Paris – XIIIe salon des arts ménagers, 1936, Frankreich, Gestaltung: D’Ornellas
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, XIIe salon des arts ménagers – Grand-Palais, Paris, 1935, Frankreich, Gestaltung: Roger Pérot
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, Arts ménagers – Grand-Palais, 1933, Frankreich, Gestaltung: Francis Bernard
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, VIIIe salon des arts ménagers – Grand-Palais, 1931, Frankreich, Gestaltung: Francis Bernard
Abbildung: Museum für Gestaltung Zürich / ZHdK
Consumer posters - cooking
Posters advertising food or kitchenware large and small have always been popular. Besides touting the quality of the products, they also promise time and cost savings. Packaged processed foods and technological advances appear to make kitchen work child’s play, as the doll cook in Donald Brun’s (1909–1999) poster suggests. But despite all the modern achievements in alleviating household drudgery, these posters still mainly feature female protagonists.