Consumer Posters - classics

While product marketing is today firmly in the hands of advertising agencies, at the beginning of the twentieth century many outstanding poster designers promoted consumer goods with their art. Their creative freedom knew no bounds. Original imagery caught the eye with clever wit and poetry and aroused the urge to buy. Another aspect that raises these small posters to iconic status is their carefully chosen color palette. Printed as lithographs, they still exude an irresistible appeal today.