Herbert Matter (1907–1984) embodies transatlantic modernism like no other Swiss graphic artist of his time. Born in Engelberg, he moved to the United States in 1936. As part of a circle of European avant-garde artists, he helped shape modern graphic design style from across the ocean with his magazine covers and museum catalogues, logos and corporate identities. His photo-graphics are distinguished by bold cropping, experiments in the studio and the darkroom, and artistic image montages.