Hans Neuburg – Logo and Brandmarks

The copywriter, graphic designer, and journalist Hans Neuburg (1904–1983) was a pioneer and advocate of constructive Swiss graphic design. Already in the 1930s, he promoted the notion of industrial advertising and began to design sober and informative “commercial faces” for companies such as Sulzer and von Roll in which both word- and brandmark play a central role. Neuburg successfully pursued this “nice but difficult” task, among many others, until the early 1970s.