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1M2

Fritz Bühler

g
Karte
[{"lat":47.38283521714829,"lng":8.535762469328915},{"floor":"floorplan-ug"}]
UG
EG
1
2
2
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
Like many Swiss graphic designers, Fritz Bühler (1909–1963) received his first commissions from chemistry companies in Basel. The studio he founded in 1933 also served clients in the food industry. In the fifties, Bühler redesigned the packaging for detergents marketed by the Zurich company Steinfels. Whether for medicines, soap, or food, Bühler’s designs are characterized by expressiveness and an innovative, clean look. He once noted that his main creative means were artistic form, appealing colors, and harmonious proportions.[MR1] Falls Platzprobleme weglassen