Atelier Müller-Brockmann – Consumer Advertising

Until around 1960, the Atelier Müller-Brockmann designed advertising not only for cultural offerings and the technical industry but also everyday consumer products such as Turmac cigarettes, Nestlé baby food, and Volg soft drinks. Commissions were accepted based on ethnical considerations with respect to the advertised products. So when Josef Müller-Brockmann learned of the harmful effects of smoking and the adverse impact of selling infant formula in developing countries, he revised his client list.