Adrian Frutiger - Facom, Brancher
[{"lat":47.38282727192169,"lng":8.535705807259092},{"floor":"floorplan-ug"}]
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
The tool manufacturer Facom and the printing ink producer Brancher first approached Atelier Frutiger in the 1960s with other design commissions before realizing some time later the potential of a custom typeface. Both ordered an entire corporate alphabet. Facom already had a wordmark to serve as formal orientation. And for Brancher, the viscous printing ink and equally viscous honey served as a source of inspiration.