Gerstner + Kutter – Citroën 2CV

Ever since its founding in 1959, the Basel advertising agency Gerstner + Kutter has continually raised eyebrows with its offbeat advertising campaigns. The partners are the graphic designer Karl Gerstner (1930–2017) and the historian and copywriter Markus Kutter (1925–2005), who each have equal say in the design process and productively enhance the expressiveness of word and image through their mutual input. This is what happened, for example, in the case of two ad series from 1960, which with a great deal of verbal and pictorial wit promote the Citroën 2CV, a car known in German as the “Ente,” or “duck.”