With her posters and printed materials for the Italian department store La Rinascente, Lora Lamm (b. 1928) was one of the most innovative graphic designers of the 1950s. Lamm’s designs are marked by a close attention to detail. In the pre-digital age, scissors, paint, and paper still served as her tools. Lamm painted and pasted images and letters as compact collages, coming up with pictures that are as poetic as they are witty. Conventional commercial art here becomes visual communication.