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Museum
für Gestaltung
Zürich
eGuide
1P4
Consumer posters - cooking
[{"lat":47.382878349843615,"lng":8.535734306134259},{"floor":"floorplan-ug"}]
UG
EG
1
2
2
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
Posters advertising food or kitchenware large and small have always been popular. Besides touting the quality of the products, they also promise time and cost savings. Packaged processed foods and technological advances appear to make kitchen work child’s play, as the doll cook in Donald Brun’s (1909–1999) poster suggests. But despite all the modern achievements in alleviating household drudgery, these posters still mainly feature female protagonists.