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Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
After the Russian Revolution, citizens took up the young mass media of the poster and film in an effort to spread the ideas of a new society. Cinemas were built in the cities, and traveling cinema reached the rural population. The film poster by Nikolai Prusakov (1900–1952) and Grigory Borisov (1899–1942) suggests dynamics within a static form and anticipates with its colorful rotating discs the advent of color film. Small movie stills were already integrated into the composition, while the large-format painted portraits imitate their photographic counterparts.