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1AA1

The “Hieroglyphics of Today”

g
Karte
[{"lat":47.382850881131226,"lng":8.53566792146114},{"floor":"floorplan-ug"}]
UG
EG
1
2
2
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
From 1975 to 1990, the visual designer Hans-Rudolf Lutz (1939–1998) collected approximately 15,000 pictograms from transport packaging from around the world. He was fascinated by their international readibility coupled with a keen aesthetic sensibility, ingenuity, and formal reduction. The “hieroglyphics of today,” as he calls them, were largely created by craftspeople working in the corrugated cardboard industry.
Poulet, 1975–90 *1019